CostaSerena is run by Sofia Papadimitriou and her brother Alexandros, who grew up three streets behind the small market square of Vourvourou. The slope behind the family house — eight acres of pine and old summer rentals — was left to them in 2009 by their grandmother Despina. They opened the first two apartments that summer, with one stonemason from Parthenonas, one carpenter from Nikiti, and a small loan from Piraeus Bank that they finished paying off in May 2018.
